Growing a coaching brand to 10,000+ followers across platforms

Overview

Basma Albiel is a coach whose program is in the middle of a rebrand. I led the organic TikTok strategy and created and edited content across graphics, short-form video and client testimonials. I also worked on the wider digital marketing: website copy, product descriptions, email campaigns, online courses, YouTube and funnels.

My role

• Organic TikTok strategy
• Hooks and scripts
• Creating and editing short-form content, 3–5 times a week
• Editing client testimonials into short vertical videos
• Graphics, website copy and product descriptions
• Email campaigns, online course content, YouTube and funnels

The challenge

The goal was to grow an audience through organic content alone and turn that attention into sales.

Approach

• Built an organic TikTok strategy around short, hook-led videos.
• Wrote the hooks and scripts, then created and edited content on a steady 3–5 posts per week.
• Cut recorded client conversations into short vertical testimonials that show the coaching working.
• Connected social to the rest of the funnel, from website copy and product descriptions to email, so new followers had a clear next step.

Deliverables

• Short-form videos, 3–5 per week
• Client testimonial edits
• Hooks and scripts
• Graphics
• Website copy and product descriptions
• Email campaigns, online course and YouTube content

Result

The work

These testimonials have sound. I edited them from recorded client conversations.