Producing social-first video across 8–10 healthcare brands

Overview

Through Social Den, I supported 8–10 healthcare and dental clients at a time, including Smile Avenue Family Dentistry, Northampton Dental and EaDo Eye Studio. I handled videography and direction on set and helped plan what each brand published.

My role

• Content concepts and scripting
• Directing and on-set composition
• Videography (filming)
• Helping plan content for Instagram, Facebook, YouTube, Google Business Profiles and websites
• I filmed and directed. Final client editing was handled separately.

The challenge

Each healthcare brand needed its own content, made in a way that fit a working practice and the platforms it was going to.

Approach

• Planned concepts and scripts ahead of each shoot so time on site went to capture.
• Directed providers and staff on camera and framed shots with each platform in mind, from vertical Reels to website video.
• Handed off organized footage for editing and helped plan where each piece would be published.

Deliverables

• Concepts and scripts
• Directed on-site shoots
• Footage for social, YouTube, Google Business Profiles and websites
• Content planning input

Result

The work

Raw camera excerpts, filmed and directed by Nina Beau. Final client editing was handled separately.