Building a modern media workflow for a faith-based media brand

Overview

Christ FM is a faith-based media brand. As Head of Media, I lead media strategy and execution across social media, video, livestreaming, AV, event production and creative direction.

My role

• Social strategy, content calendars and campaign planning
• Reel concepts, captions and copy, review and approval, publishing
• Filming, directing and editing
• Multicamera switching, livestreaming, live audio, lighting and graphics
• Community engagement, event promotion and analytics
• Production systems and workflows

The challenge

Social, video and live production all had to run together, every week, with one person setting direction across them.

Approach

• Set up content calendars and a review-and-approval step so posts and Reels move from idea to publish on a schedule.
• Planned Reel concepts with the hook and caption written alongside the edit, not after it.
• Ran filming, editing, multicamera switching, live audio, lighting and graphics as one production workflow.

Deliverables

• Content calendars
• Reels and short-form video
• Captions and copy
• Multicamera livestreams
• Event promotion campaigns
• Production workflows

Result

The work

Event coverage from Christ FM sessions.