Rebuilding a church media operation from the ground up

Overview

I inherited an underdeveloped media operation and helped rebuild it: equipment, systems, workflows, team processes and training. At the same time I directed the social and digital strategy and kept 3+ services and events a week running, plus rehearsals, meetings and special events.

My role

• Social and digital strategy
• Leading about 15 volunteers across social, video, photography, audio and livestream
• Shooting, directing and editing video myself
• Running full multicamera livestreams: switching, mixed audio, graphics and lower thirds
• Rebuilding equipment, workflows and training

The challenge

The media team had to cover 3+ services and events every week with equipment, systems and processes that needed rebuilding.

Approach

• Modernized the equipment and set up repeatable workflows for each service.
• Trained volunteers in camera, audio, livestreaming, editing, social and photography, so the team could run production without me on every role.
• Ran multicamera livestreams with live switching, mixed audio and on-screen graphics.
• Produced worship music videos, including “My Soul Says Yes” and “Daily as I Live.”
• Directed social strategy, with Instagram as the main growth channel.

Deliverables

• Weekly multicamera livestreams
• Worship music videos
• Edited video
• Social content
• Volunteer training
• Rebuilt media workflows

Result

The work